In 2022, I pitched a campaign idea to KIT by Commonwealth. An app that teaches kids about the actual value of money, and how to save it.
My vision was to create a campaign that is interactive, supported by visuals that present the idea of how money is materialised to kids. Surrounding them with things that they love in their life, like game consoles and music, the idea was simple, to dispel the notion of money not being real to kids, as the new generation is rarely exposed to physical currency.
In addition to social assets and 90 second Youtube ad concepts, I pitched the idea of a Chrome plug in and mobile UI overlay app, which visualises to kids, the true value of money as they spend it online. For example, if a kid's profile says that they mow the lawn 3 times a week, for $60, then the notification when they spend $120 on sneakers will tell them through animation, that they just spent 6 lawn mowings.
While Commonwealth ended up not doing a campaign at all, I thought I'd share the ideas I presented. I loved working on this project from end-to-end. Creating all the illustrations, UI design and campaign assets. Utilising my diverse range of skills.
