In 2018, 18% of deaths on Western Australian roads were caused by distracted drivers. While recent years have seen a focus on educating people about the dangers of texting behind the wheel, there are still many other everyday behaviours that cause drivers to lose their concentration.

In collaboration with Art Director Niall Stephen and Copywriter Lachy Banton. This campaign set-outs to educate people of these lesser-known, yet equally-lethal distractions.